the monsters - exciting macaron

Why the Labubu Exciting Macaron Series Is a Global Sensation Among Collectors

In the whimsical world of designer toys and collectibles, few characters have captured hearts quite like Labubu. Originating from the vibrant imagination of Hong Kong illustrator Kasing Lung, Labubu has transformed from a niche character in The Monsters series into a cultural icon. Among its many collectible releases, none has sparked as much excitement and adoration as the Labubu Exciting Macaron Vinyl Face Blind Box Set.

Labubu's Rise to Global Fame

Once beloved by a tight-knit community of Asian art toy collectors, Labubu has seen a meteoric rise in global popularity. With its big eyes, cheeky grin, and mysterious aura, the character resonates across age groups and cultures. Collaborations, international exhibitions, and social media buzz have all helped propel Labubu into mainstream consciousness.

Inside the Exciting Macaron Vinyl Face Blind Box

  • Release Date: October 27, 2023
  • Box Composition: 6 non-repeating blind boxes + 1 secret edition

The Exciting Macaron series has become one of the most sought-after releases. What sets it apart? A blend of clever theming, exquisite color design, and multifunctionality that’s rarely seen in vinyl collectibles.

Photo courtesy of Pop Mart

Thematic Brilliance: A Macaron-Inspired Palette

As its name implies, the Exciting Macaron set pays tribute to the iconic French dessert. Each figure is crafted in dreamy pastel shades that mirror different macaron flavors: Soymilk, Lychee Berry, Green Grape, Sea Salt Coconut, Toffee, Sesame Bean, and the elusive Chestnut Cocoa as the secret edition. These soft, delectable hues add a playful sophistication to Labubu’s already charming design.

Form Meets Function: A Collectible You Can Use

Unlike most designer figures that sit on a shelf, this series comes with a clever twist — each piece features a built-in keyring. Whether you attach it to a handbag, backpack, or use it as a statement keychain, the Labubu Macaron figures are made to travel with you.

This added usability makes the series even more appealing, especially for younger fans and lifestyle enthusiasts who want to express their love for Labubu beyond display cases.

Photo courtesy of Pop Mart

Why 2024 Is a Turning Point for Labubu

The year 2024 has proven pivotal for the franchise. With increasing visibility and availability in international markets, more fans are discovering Labubu for the first time. The Exciting Macaron series, released at the cusp of this cultural boom, symbolizes the transition of Labubu from a collector’s treasure to a household name in pop culture and designer toys.

Photo courtesy of Pop Mart

Collector Sentiment and Rarity

Blind box culture thrives on mystery and exclusivity — and the secret Chestnut Cocoa edition only fuels the frenzy. Online communities frequently share their "unboxing" moments, trade rare finds, and discuss the sentimental value of each variant. For collectors, owning the complete set is both a badge of honor and a nostalgic experience.

A Testament to Kasing Lung’s Artistic Vision

Kasing Lung has always infused his work with emotion and storytelling. Labubu, though a simple figure at first glance, holds layers of narrative and personality. The Exciting Macaron collection encapsulates this vision, combining whimsy with elegance, and innocence with collectibility.

Photo courtesy of Pop Mart

The Future of Labubu Collectibles

With momentum on its side, Labubu's future looks bright. Rumors of animated adaptations, new collaborations, and expanded product lines are fueling fan speculation. And if the Exciting Macaron series is any indication, each release will continue to blur the line between art, fashion, and fandom.

Conclusion

The Labubu Exciting Macaron Vinyl Face Blind Box Set is more than just another collectible — it’s a cultural moment. With its pastel perfection, multifunctional appeal, and storybook charm, it stands as one of the most iconic releases in Labubu history. As fans around the world celebrate this sweet series, one thing is clear: Labubu’s legacy is only just beginning.

Photo courtesy of Pop Mart

FAQs

1. What makes the Labubu Exciting Macaron series unique among blind boxes?

Its combination of pastel color themes, usable keyring features, and themed variations based on macaron flavors set it apart from standard vinyl figure collections.

2. Who is the creator of Labubu?

Labubu was created by Kasing Lung, a renowned Hong Kong-based illustrator and artist known for blending innocence with mystery in his characters.

3. What is the rarest figure in the Exciting Macaron set?

The Chestnut Cocoa edition is the secret and rarest figure in the set, highly prized by collectors.

4. Is the Exciting Macaron series available worldwide?

Yes, while it launched primarily in Asian markets, it is now widely available through international toy retailers and online platforms.

5. Can you use Labubu Macaron figures as accessories?

Yes! Each figure comes with a keyring attachment, making them perfect for bags, keys, and daily accessories.

Back to blog