Labubu V3 Is Coming: Everything You Need to Know About the New Release
Introduction
Labubu fans, get ready! The third generation of our favorite wide-eyed mischief-maker is arriving soon, and it’s already creating waves across the vinyl toy community. The upcoming Labubu V3, rumored to be called the "Big Into Energy" series, blends whimsical charm with vibrant color palettes and fuzzy textures.
With collectible culture growing stronger than ever, this release is not just a toy drop — it's a moment. Let’s dive into why Labubu V3 is becoming one of the most anticipated art toy releases of the year.
Photo courtesy of Pop Mart
Who Is Labubu?
Labubu was born from the creative genius of Kasing Lung, a Hong Kong illustrator who brought The Monsters to life. With big round eyes, a toothy grin, and mysterious expressions, Labubu has become a cultural icon in the world of designer vinyl toys.
Originally popular in Asian art toy circles, Labubu has since grown a cult following worldwide, thanks to collaborations with Pop Mart and limited-edition blind box drops that sell out in minutes.
What Is Labubu V3?
Labubu V3, officially called the "Big Into Energy" Plush Pendant Series, is a brand-new release from Pop Mart’s The Monsters lineup. This series brings a new twist with plush-textured suits, pastel tones, and ultra-cute expressions. Each figure includes a vinyl face and fuzzy body, blending soft toy aesthetics with premium collectible details.
Photo courtesy of Pop Mart
According to early leaks, the set includes six base designs, plus one secret edition. Fans are already loving the creative styling, from energetic reds to dreamy lilacs — making this release feel more like a lifestyle statement than just a toy.
Release Timeline & Availability
Pop Mart has officially announced that the Labubu V3 “Big Into Energy” series will be released on April 24th 2024. The drop will first appear in mainland China and online platforms, with a wider rollout through official Pop Mart stores, partner retailers, and e-commerce channels.
Fans outside of Asia can expect availability via global toy shops and resellers shortly after launch. For collectors looking to score a box early, setting notifications on the Pop Mart app and joining fan communities like Xiaohongshu or Discord will be key.
What Makes Labubu V3 Special?
Unlike previous versions, V3 introduces a playful twist — plush-textured suits combined with a vinyl head, offering a hybrid design rarely seen in Labubu figures. Each character exudes its own “energy” with vibrant colors like Mango Fire, Rainbow Heart, and Ice Blue.
The soft materials make them both display-worthy and huggable — a dream combination for fans who love toys that blur the line between art and emotion.
Photo courtesy of Pop Mart
Labubu V3 also introduces a **vinyl plush pendant blind box** format, meaning each figure is not only cute but functional — attach it to bags, stands, or displays using the keyring attachment.
How V3 Compares to V1 & V2
Each Labubu generation has introduced something new: V1 was iconic with its classic mischievous smile and minimal design. V2 built on this with bolder expressions and more themed releases.
V3 takes a leap in material innovation, adding a full plush exterior that makes each piece feel warmer, both literally and visually. The packaging has also evolved — the new blind box features radiant pastel graphics and a clearer breakdown of included designs.
Photo courtesy of Pop Mart
Fans of previous versions will appreciate the continuity in Labubu’s playful personality, while also enjoying this fresh, fuzzy chapter in the character’s evolution.
Color Variants & Series Breakdown
The Labubu V3 “Big Into Energy” series includes 6 core designs and 1 secret edition. Each figure boasts a plush outer layer and pastel-toned vinyl faces, echoing their energetic theme.
- Mango Fire (Orange)
- Rainbow Heart (Pink + Peach with heart)
- Starry Gaze (Grey)
- Ice Blue
- Mint Dream (Green)
- Lavender Spark
- Secret Edition: Rumored to feature a star-glow finish or dynamic accessories
The diversity in color makes this series extra collectible, with each variant reflecting a different personality and “energy.”
Price Expectations
Based on previous Pop Mart pricing and early listings, each Labubu V3 blind box will be retail $27.99 USD, with a full display box (6 pcs) priced around $167.94 USD.
Secondary market pricing will vary, especially for the secret edition. V1 and V2 secret figures have reached $200–$250 on collector platforms, and V3 is expected to follow that trend — especially with its tactile, plush appeal.
Photo courtesy of Pop Mart
Community Hype & Social Media Buzz
The announcement of Labubu V3 has already exploded across platforms like Instagram, Xiaohongshu, and Twitter. Fans are sharing sneak peeks, color guesses, and even creating early fan art based on teaser images.
On Xiaohongshu, users are praising the “energy” concept and the cuddly design — calling it “Labubu’s softest drop yet.” The hashtag #LabubuV3 is gaining momentum, especially among Asian toy influencers and Pop Mart communities.
With Pop Mart’s strong global presence, the excitement isn’t limited to Asia — U.S., UK, and European fans are equally eager, especially with preorders just around the corner.
How to Secure a Labubu V3
Labubu drops tend to sell out quickly — and V3 will be no exception. To improve your chances of scoring one, here are a few key tips:
- Follow Pop Mart’s official app for drop alerts and store availability.
- Join fan groups on Instagram, Discord, or Xiaohongshu for early previews and group orders.
- Set calendar reminders for local shop releases or ZokuZoku’s own drops (you can link to your own product page here).
- Buy full box sets if you want a higher chance of getting the secret edition.
Keep an eye out for international release windows — they often arrive 1–2 weeks after the initial China launch.
Limited Edition or Ongoing Series?
The Labubu V3 Big Into Energy series is officially a limited edition blind box release. While there is no exact production count publicly disclosed, Pop Mart typically produces each series for one initial run only.
That means once this wave sells out, it’s unlikely to be restocked. The secret edition figures, in particular, tend to become collector’s gold. So if you’re planning to build your collection — or invest — V3 is a timely pick.
Display & Storage Tips for Labubu V3
Because of the plush finish on Labubu V3, it's important to store them away from dust and direct sunlight. Here are a few safe and stylish ways to show off your figures:
- Use acrylic display boxes with open ventilation to preserve the plush texture.
- Mini shelf risers can help stagger figures for a more dynamic presentation.
- For extra flair, style them on pastel backdrops or fabric pads to match their colors.
- If you're using the keyring, hang a few from wall-mounted hooks or pegboards for a lifestyle-inspired look.
These adorable plushies aren't just for collecting — they're made to be displayed with joy!